Cropped man worker side back using heat thermal textile application transfer press. Printing application black T-shirt design. Printing house office offset equipment. Manufacturing business fabric
Our Story

Austin Born. Family Built.

A father-daughter team turning ideas into custom apparel that tells your story — one print at a time.

Our mission is simple: make premium custom apparel accessible to every Austinite — on any timeline, at any scale, without ever compromising on quality.

From rush orders to large-scale events, we treat every project like it's our own.

2020

Founded in Austin

500+

Events Completed

98%

Client Satisfaction

24hr

Rush Turnaround

Our Story

Built on Vision, Driven by Family

ATX Custom Clothing was founded in 2020 by Alex Elms, built on a simple idea and a deep commitment to creating something meaningful. What began as an independent venture quickly grew into a brand defined not just by quality and service, but by the passion behind it.

After retiring, Patrick Elms joined the company—marking a turning point that shaped the heart of ATX Custom Clothing. What started as Alex's vision became a shared journey between father and daughter, bringing together determination, experience, and a bond that extends far beyond business.

Today, ATX Custom Clothing stands as more than a company. It reflects the values that built it—hard work, trust, and family. Every piece produced carries that story forward, representing not only a commitment to craftsmanship, but the pride of building something lasting, together.

Why Choose Us

The ATX Difference

When you choose us, you're not just getting custom apparel—you're getting a team that genuinely cares about your vision.

100% Austin Made

Proudly serving the Austin community from right here in Texas.

Born & Raised in ATX

Family Owned

A father-daughter team dedicated to treating every customer like family.

Father-Daughter Duo

Women Owned

Led by women who understand the power of attention to detail.

Women-Led Business

Personalized Service

Direct communication and genuine care for every project, big or small.

No Bots, Just People
North Coffee branded merchandise collection including black polo shirt and matching trucker caps with coffee cup logo

From Our Family to Yours — Let's Make Something Great

Every project starts with a conversation. Whether it's 50 shirts for a family reunion or 500 for a corporate event, we'll treat it like our own. Get in touch for a free quote today.