Cropped man worker side back using heat thermal textile application transfer press. Printing application black T-shirt design. Printing house office offset equipment. Manufacturing business fabric
Our Story

Austin Born. Family Built.

A father-daughter team turning ideas into custom apparel that tells your story — one print at a time.

Our Story

Built on Vision, Driven by Family

Two people sitting in a cars back seat. Man on left wears green jacket and cap, woman on right smiles at camera wearing black jacket.

Patrick Elms

Head Printer

Alex Elms

Founder

ATX Custom Clothing was founded by Alex Elms, built on a simple idea and a deep commitment to creating something meaningful. What began as an independent venture quickly grew into a brand defined not just by quality and service, but by the passion behind it.

After retiring, Patrick Elms joined the company—marking a turning point that shaped the heart of ATX Custom Clothing. What started as Alex's vision became a shared journey between father and daughter, bringing together determination, experience, and a bond that extends far beyond business.

Today, ATX Custom Clothing stands as more than a company. It reflects the values that built it—hard work, trust, and family. Every piece produced carries that story forward, representing not only a commitment to craftsmanship, but the pride of building something lasting, together.

Why Choose Us

The ATX Difference

100% Austin Made

Proudly serving the Austin community from right here in Texas.

Born & Raised in ATX

Family Owned

A father-daughter team dedicated to treating every customer like family.

Father-Daughter Duo

Women Owned

Led by women who understand the power of attention to detail.

Women-Led Business

Personalized Service

Direct communication and genuine care for every project, big or small.

No Bots, Just People

When you choose us, you're not just getting custom apparel—you're getting a team that genuinely cares about your vision.

2020

Founded in Austin

500+

Events Completed

98%

Client Satisfaction

24hr

Rush Turnaround

Young basketball player in blue jersey dribbling ball while being defended during youth basketball game in indoor gym.
Community First

Investing in Our Community

ATX Custom Clothing believes in giving back to the community that raised us. We've proudly donated custom uniforms and apparel to local youth sports teams, school fundraisers, and neighborhood events across Austin.

Whether it's jerseys for a youth basketball league, shirts for a charity walk, or branded gear for a school booster club — we're here to help you look united and professional, on and off the field.

Past Donations

Youth basketball jerseys, Little League uniforms, school spirit wear, and charity event apparel.

Sponsorship Inquiries

We're always looking to support local teams, events, and causes. Reach out — we'd love to hear about your mission.

Need Uniforms or Sponsorship?

If your team or event needs custom uniforms or a sponsor, let's talk. We offer competitive pricing and community-friendly packages.

Reach Out About Your Event
Testimonials

Trusted by Our Community

Don't just take our word for it — hear from the teams, businesses, and organizations we've had the privilege of working with.

"ATX Custom Clothing came through for our youth basketball league in a huge way. The jerseys looked professional, arrived on time, and the kids felt like real athletes. We'll be back every season."

M

Marcus T.

Austin Youth Basketball League

"We needed rush shirts for a company event and Alex made it happen with 48 hours to spare. The quality was top-notch and the communication throughout was incredible. Can't recommend them enough."

J

Jennifer L.

Tech Startup, Austin TX

"The embroidery work on our softball team hats was flawless. Patrick clearly takes pride in his craft. Every stitch was perfect, and the turnaround beat every other quote we got."

D

Derek S.

Round Rock Softball League

"As a small business owner, I appreciate vendors who actually care. ATX hooked us up with branded hoodies and tees that our customers love. The DTF prints still look brand new after dozens of washes."

S

Samantha R.

Local Boutique Owner

"Organized a 5K charity run and needed 200+ shirts on a tight budget. ATX not only met the deadline but donated a portion of the order. The community support is real with these folks."

K

Kevin M.

Charity Event Organizer

"Our school spirit wear game completely leveled up thanks to ATX. The sublimation prints are vibrant and the kids love repping their school. Plus, the parent-teacher org appreciated the family pricing."

A

Angela P.

PTA President, Austin ISD

"Needed custom vinyl hoodies for my gym's grand opening. Alex walked me through every option, no pressure, and the final product was incredible. Felt like working with family."

R

Ricky D.

Fitness Studio Owner

"We've ordered from the big online print shops before — never again. The personal touch at ATX is unmatched. They caught a design issue we missed and fixed it before printing. That's service."

T

Tara W.

Restaurant Group Manager

"The father-daughter duo is the real deal. Ordered custom hats with embroidery for a family reunion and everyone lost their minds over how good they looked. Already planning the next order."

C

Carlos G.

Family Reunion Organizer

"I was in a pinch for a last-minute bachelorette party order and ATX absolutely delivered. Cute custom tanks, fast turnaround, and they even threw in a little extra. Above and beyond."

B

Brittany K.

Bachelorette Party Planner

North Coffee branded merchandise collection including black polo shirt and matching trucker caps with coffee cup logo

From Our Family to Yours — Let's Make Something Great

Every project starts with a conversation. Whether it's 50 shirts for a family reunion or 500 for a corporate event, we'll treat it like our own. Get in touch for a free quote today.